Eight Notre Dame A-level Business students won the 2021 First Bus Competition on Thursday November 25.
The team - Zenon Brzoza, Konrad Schwab, Lucy Brereton, Ashleigh Bennett, Rose Diskin, Zara Qandah, Alice Liversidge and Chile Mumba - won their first heat back in April. They worked together to create a marketing campaign aimed at eight to ten year olds, to increase their use of public transport. Each campaign had to explain the environmental and social benefits of public transport, as well as presenting it as an appealing and safe option. For the next stage, they formalized their initial marketing strategy and advert idea, using professional software - and the support of an animation expert - to create a 30-second animated advert, which they presented at the competition final.
Chile, Alice, Zara, and Rose took their campaign to judges Faron Convey, Project Manager with Ahead Partnership who organised the Bus to the Future Competition, and Brandon Jones, a Senior Member of First Bus Marketing Staff. Both Faron and Brandon were very impressed with the work that had gone into the campaign, and were delighted to announce Notre Dame as the winners of the competition.
Afterwards, Faron commented, “Your students were very impressive this afternoon and they have clearly put a lot of work into this project. Brandon and I very much enjoyed talking to them and hearing their ideas. Congratulations to the group on winning the competition. Well done.”
The students were thrilled with the feedback they received from the judges. Alice provided her perspective on the competition, “I sincerely enjoyed the whole experience of the First Bus marketing project, as it taught me transferable skills I will take forward, such as time management, the ability to meet deadlines and - most of all - teamwork. Throughout this opportunity, I explored the practical side of marketing, which has increased my corporate interest massively.”
As a further reward for their participation, the eight students received Amazon vouchers to spend on whatever they wished.
Mr. Ronan McKernan, A-level Business teacher at Notre Dame, said, “They did an absolutely fantastic job, delivering their presentation with confidence, accuracy, energy and enthusiasm, and with great detail and consideration.”
The judges were so impressed by our students that they’ve asked them to present their campaign and strategies to the West Yorkshire Bus Alliance education programme working group meeting on Tuesday January 25. The students are thoroughly looking forward to another opportunity to discuss their ideas.