Notre Dame students had the opportunity to take part in Advertising Unlocked on Friday 27 September. This event gave them an insight into the marketing industry through a visit to Dentsu Aegis, a large network of advertising agencies who work with a huge range of clients. Our group of upper and lower sixth students visited Dentsu’s offices in Leeds to get a taste of writing their own advertising campaigns.
After giving an overview of the company and what they do, Dentsu’s staff explained how to plan a strong advertising campaign. They showed several example TV adverts and asked our students to comment on their effectiveness. The discussion then moved on to the UN’s 17 sustainable development goals, and our students were set the task of creating a campaign based on one of them, using all they’d learnt.
Factors for each student group to consider included the outcome they wanted, their target audience, which marketing channels to use (radio, TV, billboards, social media, cinema etc.), and which channels to spend the most on. Our students also thought about how they could tell if their campaign had been successful, whether they would measure this using quantitative or qualitative data. A team of staff from the company supported our students, and were also happy to talk about their work and answer any questions about life in a marketing environment.
After a quick pizza lunch, each group prepared a presentation for senior Dentsu Aegis staff. Every presentation was clear, effective and well informed. The feedback our students received was extremely positive but Charmaine Chinyenze and Jerusalem Joseph were chosen as giving the best pitch – perhaps a bright future in marketing lies ahead for them both!
Our thanks go to Dentsu Aegis for inviting our students in and providing them with such an excellent, interactive experience of the world of advertising. To find out more about the Dentsu Aegis network, please click here. To read more about the UN’s 17 sustainable development goals, click here.