On Wednesday 4 December, 15 of our business students took part in a marketing competition.
Called Bus to the Future, the competition was run by Ahead Partnership and the West Yorkshire Bus Alliance. Ahead Partnership is an expanding social enterprise that launched in Leeds and now works across Yorkshire and other regions of the UK. Their aim is to ‘help employers to engage, inspire and motivate young people around skills, career options and future employment’. The West Yorkshire Bus Alliance is committed to providing more reliable journeys, progress towards carbon-free buses, and affordable fares. One of the bus operators that makes up the Alliance is First Bus.
On December 4, an industry expert from First Bus visited business students at Notre Dame to explain the competition brief. Our students were tasked with planning a marketing campaign to promote bus travel as the best option for younger students and for the environment. Each group had to put together a script and the storyboard for a one-minute film, then present their ideas to the experts from First Bus.
Congratulations to Megan Fletcher, Patrick Flaherty, Emily Owen, Sophia Hudson and Mya Hanson, whose group was chosen as the winner. These students will now get the opportunity to shoot and edit the promotional film they planned, with the support of industry professionals. They will also present their ideas again to a student audience at a high school in Leeds, competing against competition entries from other colleges across West Yorkshire.
If you’d like to know more about Ahead Partnership or the West Yorkshire Bus Alliance, please click on the links below: